✦ Free Seller Fulfilled Prime checklist for Amazon sellers
The Seller Fulfilled Prime guide for the delivery-speed requirements now in effect.
The July 6 delivery-speed changes are live. This guide helps Seller Fulfilled Prime sellers review their delivery-speed coverage, core performance metrics, weekend operations, and shipping-data readiness.
Get the PDF compliance guide
We will email the PDF compliance guide. Requirements can vary by account and date. Verify current details in Seller Central.
✓ PDF compliance guide
✓ 2026 SFP delivery-speed review
✓ Weekend operations review
✓ Educational resource, not legal advice
✦ What's inside
Five review areas, and the check for each.
Each section points to a specific place sellers forget to check: the delivery dates shown on Prime page views, the size-tier percentages behind them, the ongoing SFP performance measures, the weekend operations requirement, and the next moves once you find a gap.
01
The delivery-speed bar that changed.
See why the review starts with the delivery dates shown on Prime offer page views, not just whether your warehouse ships on time.
02
Decide SKU by SKU: FBA, FBM, or SFP.
Compare the true all-in cost of each path, not just the per-unit shipping rate, before you move a single product.
03
The requirements that did not change.
OTDR ≥93.5%, valid tracking ≥99%, cancellation ≤0.5%, monthly SFP volume ≥100, nationwide coverage across 48 states plus DC, and Sat/Sun weekend operations.
04
Two dates to track, not one.
July 6 (thresholds live) and September 2026 (the new ZIP-code shipping-time tool).
05
Score yourself, then act.
One point per open item on the readiness checklist: 0–1 is likely positioned, 2–4 is at risk, 5+ means take action now.
✦ Why this matters
A delivery promise is a network decision, not just a warehouse decision.
SFP performance depends on more than pack-and-ship. Inventory, service zones, carrier performance, order cut-offs, product size, handling settings, and weekend capacity all affect the delivery date a Prime customer sees.
This guide helps you review those factors before making a larger operational decision. It won’t tell you every SKU should stay in SFP. Instead, it helps identify delivery, coverage, or operational gaps, including the June 29, 2026 handling-time change.
Use it to guide discussions with your operations team, warehouse partner, carrier, or fulfillment provider. Always verify current SFP details in Seller Central before changing shipping templates, delivery promises, or fulfillment settings.
A common Buy Shipping misunderstanding
Buy Shipping is optional, not a mandatory requirement. Paired with an eligible Veeqo workflow and Shipping Settings Automation, it can still be worth using: it may qualify an on-time shipment for the "OTDR Protected" designation, which shields your on-time delivery rate from carrier-caused late delivery.
✦ How it works
Assess the current position first. Then decide what needs work.
01
Get the PDF guide.
Enter your email and we will send the SFP Compliance Guide to your inbox.
02
Start with the delivery promise.
Check the page-view delivery-speed percentages that apply to your standard-size, oversize, and extra-large offers.
03
Work through the readiness checks.
Review coverage, core performance, weekend operations, and shipping systems. Mark what needs an owner or a closer look.
04
Decide the next operational move.
Use the guide's next-step list to focus the conversation with your operations team, warehouse partner, carrier, or fulfillment provider.
Review the SFP delivery promise before it becomes an operational surprise.
Get the guide, see the 2026 delivery-speed review points, and work through the readiness checks with your team.
Operations Manager, a Sydon AI agent, brings orders, late-shipment risk and catalog health into one ranked queue, so you can see what needs attention today.
✦ FAQ
Frequently asked questions
What is included in the SFP Compliance Guide?
You receive one PDF guide: SFP Compliance Guide: The July 6 Seller Fulfilled Prime Survival Checklist. It includes the 2026 delivery-speed review points by size tier, a four-part readiness checklist, a review of the core SFP requirements discussed in the guide, and five practical action steps.
Are the July 6 Seller Fulfilled Prime changes already in effect?
Yes. The guide covers delivery-speed changes that took effect on July 6, 2026. It also explains the weekend evaluation transition described in the guide. Confirm the current program requirements, exceptions, and account-specific details in Seller Central.
What are the Seller Fulfilled Prime delivery-speed review points for standard-size products?
The guide lists 40% of Prime customer page views showing a one-day delivery date, 75% showing a two-day delivery date, and 90% showing a five-day delivery date for standard-size offers. These are delivery-promise review points, not a substitute for checking your live SFP dashboard.
Does the guide help me decide between FBA, FBM, and SFP?
Yes. It walks through the SKU-level decision: all-in FBA cost versus true FBM/SFP cost, the cost of adding or moving inventory, and the operational risk behind the delivery promise. It also links to a free FBM Calculator tool that compares the two side by side.
Is this guide affiliated with or endorsed by Amazon?
No. It is an independent Sydon AI educational resource. It is not affiliated with, authorized by, or endorsed by Amazon.
