Find where your Amazon ad budget is leaking before you raise another bid.
The PPC Audit Kit gives you a repeatable way to review wasted spend, search-term decisions, campaign structure, and missed actions using the reports you already have.
Get the PPC Audit ZIP
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What you receive
One ZIP file: Sydon AI PPC Audit.
A PDF PPC audit template built around a 10-module advertising-account review.
An Excel PPC audit workbook and a 60-day Amazon Search Term Report CSV sample.
✓ 10-module audit system
✓ Uses your own report data
✓ Targeting and Placement reports
✓ PPC Health Score out of 100
✦ What's inside
Everything you need to run the first audit without guessing the math.
The ZIP gives you a 10-module PDF audit template, a workbook, and a sample 60-day Search Term Report so your team can see exactly how the system works before using your own data.
01
10-module audit template.
A step-by-step PDF covering the checks where Amazon ad accounts usually leak budget.
02
PPC audit workbook.
A spreadsheet companion for organizing spend, sales, ACOS, waste, negative candidates, harvest candidates, and scores.
03
Sample 60-day report.
A realistic Search Term Report example so you can practice before touching your live account.
04
Targeting and Placement checks.
Add the Targeting Report and Placement Report when available so the audit covers where spend is coming from, not only the search term.
05
Action priority list.
Turn the analysis into the first changes to make, the terms to watch, and the items that need more data.
✦ Why your PPC feels leaky
Most ad accounts have waste that looks normal until you sort it correctly.
Amazon PPC waste rarely announces itself as one giant bad campaign. It hides in zero-order search terms, broad match drift, duplicate winners, campaigns that go out of budget, weak placement decisions, and terms with too little data to judge.
The trap is treating every ugly row the same. A term with no orders but thin data is not the same as a term that has already spent a full blended cost per order. A converting term above target ACOS is not pure waste. Only the excess spend is the leak.
The audit pack gives you a cleaner way to make PPC decisions from your Search Term Report instead of reacting to ACOS alone.
✦ How to use it
Go from report export to fix list.
01
Export reports.
Start with a Sponsored Products Search Term Report covering 30 to 60 days. Add targeting and placement reports if you have them.
02
Set the reference line.
Use your target ACOS, break-even ACOS, or current blended ACOS as the comparison point.
03
Classify terms.
Separate confirmed waste, inefficient spend, watch list terms, healthy terms, negatives, and harvest candidates.
04
Prioritize fixes.
Apply changes in the order most likely to reduce waste without cutting statistically thin data too early.
Turn the search-term report into the next action list.
Download the audit template, scoring workbook, and report sample. Start with one campaign group and work through the highest-cost decisions first.
Want this review to run continuously? PPC Optimizer is the Sydon AI agent designed for ongoing ad-spend review.
We will email the PPC Audit ZIP. You can unsubscribe anytime.
✦ FAQ
Frequently asked questions
What reports do I need for the Amazon PPC audit?
Start with a Sponsored Products Search Term Report covering 30 to 60 days. The template also explains how targeting reports, placement reports, live campaign settings, and Business Reports can improve the audit.
Does the workbook calculate wasted ad spend?
Yes. It is built to help organize confirmed waste, inefficient spend, watch list terms, and healthy terms. It uses your own account data rather than outside benchmarks.
Can this help reduce ACOS?
It can help you find spend that deserves review, but results depend on your category, bids, listings, conversion rate, and how carefully you apply the findings.
Is this only for large sellers?
No. It is useful for any seller with enough PPC data to review, especially accounts running Sponsored Products with broad, phrase, auto, or exact campaigns.
What if I do not know my target ACOS?
Use your break-even ACOS if you know margin. If you do not, start with current blended ACOS as the reference line and treat the output as a first-pass triage.
