✦ Amazon Business Solutions Agreement · New §19 "Agent Policy" · Effective March 4, 2026

Amazon added a formal Agent Policy to the Business Solutions Agreement, covering every repricer, PPC tool, listing software, and custom script that touches your account. Non-compliance is enforceable against your account, not just the too

Checklist · vendor letter template · printable decision matrix

In mid-February 2026, Amazon emailed sellers about a Business Solutions Agreement update. Most skimmed it. It was the most consequential contract change for automated selling in years.

The definition is deliberately broad. If software touches your Amazon account programmatically, treat it as an Agent under the policy: repricers, PPC automation, listing and A+ tools, inventory sync, reimbursement services, review monitors, feed managers, browser extensions, and custom scripts your team or VAs run. There is no minimum threshold. A seller using one repricer is covered exactly like a seller running twenty tools.

Just as important: the enforcement surface is your account, not your vendor's servers. If a tool you authorized violates the Agent Policy, the consequences can land on your Seller Central account. Vendor due diligence is now account protection.

Agents must clearly identify themselves as automated systems. Stealth automation that masquerades as human browsing is out.

Agents must immediately cease access if Amazon asks. Practically, you need a kill switch: the ability to revoke a tool's access today, not next sprint.

Agents must follow the Agent Policy at all times, on top of every existing Amazon seller policy. There are no exemptions for "simple" tools.

The single question behind every row: does this tool identify itself, go through the front door (SP-API), and stop when told?

• Custom scripts pulling reports or pushing feeds via SP-API
• VAs logging in with your own Seller Central credentials
• Vendors who won't confirm Agent Policy compliance in writing

•  Registered SP-API tools that self-identify (repricers, PPC, inventory)
•  AI-drafted content with human review before submission
• Operator-driven tools — you are the agent, the tool is an instrument

• Browser automation and scraping that mimics human sessions
• Repricing on scraped competitor data from outside official APIs
• Using Amazon data or materials to train AI models

Full 12-point breakdown with sourcing is in the free toolkit PDF. Educational summary, not legal advice — always confirm against the Agent Policy text in Seller Central.

The full briefing as a printable PDF, plus the three working documents we use with sellers:

• Tool-stack compliance checklist: inventory, verify, and document every agent touching your account
• Vendor compliance letter: the copy-paste email that gets a written yes or no from every software provider
• Printable decision matrix: the safe / gray / prohibited table as a one-pager for your ops team

OPTIONAL · WHICH TOOLS TOUCH YOUR ACCOUNT? (SHARPENS YOUR CHECKLIST)

Q I only use one tool. Does this apply to me?

Yes. The Agent Policy has no minimum usage threshold. One repricer or one script that pulls live account data is covered the same as a full stack.

Q Did I agree to this? I never signed anything.

If you continued selling after March 4, 2026, you accepted the updated BSA automatically. No separate acknowledgment was required.

Q Am I responsible if my vendor is non-compliant?

The technical burden sits with developers, but the business consequences can land on your account. Choosing compliant vendors, getting confirmation in writing, and keeping the ability to revoke access are your responsibilities. The toolkit's vendor letter handles the first two in one email.

Q Should I stop automating?

No. Automation remains essential to competitive selling, and Amazon's own tools automate aggressively. The policy does not ban automation; it bans unidentified, ungoverned automation. Compliant tools through the SP-API front door are exactly what the policy endorses.

Q Is this legal advice?

No. This briefing summarizes Amazon's announcement, policy documents, and public reporting for educational purposes. For decisions about your specific situation, confirm against the Agent Policy text in Seller Central and consult a qualified professional.

Sydon is operated by 5R Commerce Solutions LLC, doing business as Sydon AI. © 2026 5R Commerce Solutions LLC. All rights reserved.

Privacy Policy
Terms & Conditions